A good looking and responsive website is the basic need of time because people don’t like to wait for the content to load on any website. They want quick and fast performing websites so that they can save their precious time because it is a known fact that time is money.
If a website taking much time in loading the content visitor will not stay on that site and will close the web page to search for an alternative to that service.
How Slow Speed Can Effect the Sales
This is confirmed by a survey report that if your website is taking 1 second delay time as compared to the competitors than your website will face a decrease in its page views up to 11%.
Whereas customers will start losing trust on that website and because of this reason customer satisfaction stats will decrease by up to 16%. The same survey report also said that due to lest customer trust and lesser page views overall sales from that website will also decrease up to 7% which can affect the business badly.
How Slow Speed Can Effect Google Rankings
Another factor that is important for any web site’s performance is its ranking in the Google search engine. According to another study, 51% of total internet traffic comes from organic searches.
So if you are not visible in Google searches then you are losing 51% of your potential traffic and hence the customers as well. Due to these reasons, Google announced in 2010 that it will consider the page speed of a website as well while ranking the site on its list.
Fewer page views will increase the bounce rate which is an important factor of On-Site SEO and Google consider on-site SEO for organic rankings and Google stated in 2010 that 1% search results were penalized due to slow speed factor.
So it is very important to improve the speed and performance of the website to increase the sales, page views and Google rankings as well.
There are different methods to improve the page load speed for a slow website like working with CSS and java scripting or buying an expensive dedicated server. It can also be done easily by using a CDN server Cloud Flare and CDN HighWinds are famous services in this content.
Check this infographic for how slow speed affects the website’s ranking in Google:
What is CDN
CDN stands for Content Delivery Network and it’s a system to deliver the content of a website which can be the web pages, scripts or other content to the end-user from their nearest server.
Basically the website’s data is stored on the main hosting server but a CDN keeps the cached pages of the website on its distributed servers which are available in different geographical areas.
When a user requests a webpage from a specific location, CDN doesn’t send the request to the main hosting for that webpage but actually it delivers the cached page which is stored on the CDN server which is near to that distributed server.
How CDN Works
As described in the definition a CDN service provides have their serves in different areas of the world and it minimizes the distance between the end-user and the point where the web page is to deliver to the user.
On different geographical areas (also known as points of presence PoPs), CDN stores the cached version of the website and each Point of presence consists of different caching servers that are responsible to deliver the requested pages from its cache to the visitor.
So actually it decreased the distance between the end-user and the source from where pages will be accessed and in this way it increases the speed of a slow website.
For example if a visitor in India wanted to access a webpage on your website which is hosted on a USA server it might take the server 7 to 10 seconds to deliver the page from the Host in the USA but if your website is on a CDN then that page might be delivered from a cache server in Singapore, China or even from India which reduces the time of delivery from 7 seconds to 2 or 3 seconds.
In this way, a CDN can almost double the speed of your website and hence it will also improve your sales and rankings in Google as well.