For any successful SEO campaign, it is important to find the best keywords to get higher rankings in Google. There are various factors that you should consider while selecting the keywords for your SEO campaign.
In this article, we will talk about those factors briefly. If you have good knowledge of SEO then you can understand these factors and can select the keywords yourself.
But, in case you don’t have good knowledge, then you should hire an SEO expert to find the best keywords that you can rank higher in Google.
You should know that SEO and content work better together. Without quality content, you can’t get the desired rankings in Google. So, when you are finding the best keywords, make sure that you are using those keywords in the content as well.
Let’s talk about the important things that you should consider while selecting the best keywords:
Focus Local Keywords
In case you are providing some services in a local area, then you must focus on the local keywords to quickly rank in Google. For example, if you are a dentist in San Jose, you should include the word, San Jose in the main keyword.
If you want to rank for ‘root canal treatment’ then there would be a lot of competition for that in the whole United States. Obviously, you are not providing service in the whole US.
So, if you focus only on the local areas then you can get ranked at the top easily. In this case, you have to select the keyword ‘root canal treatment in San Jose’.
Focus on Long-Tail Keywords
In case you need to reach more people around the world because you are providing your digital services or deliveries worldwide, then you should focus on the long-tail keywords.
Usually, long-tail keywords have low searches and low competition. So, it is easy to rank higher on search engines.
If you focus on a short keyword that can provide 10,000 visitors a month but have high competition then it is not right to focus on that. You might need 6 months to even 1 year to rank on the top for that keyword.
On the other hand, if you select 10 different long-tail keywords that are able to provide 1000 visitors a month, then it would have low competition. You can rank those 10 keywords on the top page within 2 to 3 months.
So, by focusing on such keywords, you will be getting more traffic as compared to the short keyword in less time. You can use the ‘long-tail pro’ tool to find the best long-tail keywords.
Check “allintitle” Results
This is a simple trick that can be used to decide whether you should choose the keyword or not. With this trick, you get an idea of how many websites are using your keyword in the title.
More sites using that keyword in the title means that they are also creating backlinks for that as they focus on that keyword. If overall keyword searches are high but allintitle competition is low, then it means your competitors are not targeting that keyword as they might not know that this could be a profitable keyword.
There are various tools that can be used to check this competition. But you can also try simply by writing in the search engine “allintitle:your keyword here” without the inverted commas.
Check Keyword Difficulty
You can find various tools to check the keyword difficulty. This value gives you an idea of how difficult it would be to rank a keyword.
Sometimes long-tail keywords are more difficult to rank if authority websites are targeting those long-tail keywords. You can use Long-Tail Pro, AHREFS, SEMRUSH, MOZ, and a few more tools to check the keyword difficulty.
Each tool provides its own value of the keyword difficulty. You have to consider all and then decide the best keyword that is easy to rank as they should have low keyword difficulty values.